Markus AI was born from a leadership team with decades of experience across events, enterprise technology, data, and AI, shaped at global organizations including Informa, Pfizer, Diageo, Nielsen, JPMorgan, Microsoft, and Pearson. Having seen first-hand the complexity and pressure event organizers face, the team set out to build a more practical, human-centered approach to event technology.
Rather than adding another platform to the stack, Markus AI works alongside existing tools, using AI to reduce friction, surface meaningful insight, and support better outcomes. The result is a smarter event experience that helps organizers drive efficiency, effectiveness, and revenue by enabling intentional connections, actionable conversations, and valuable collaboration between attendees and exhibitors.
Max Gabriel
CEO & Co-Founder
Max leads the vision to minimize event friction and amplify human connection through intelligent AI event crews that empower organizers, sponsors, and attendees alike.
With deep roots in the events industry, he previously held senior leadership roles at Informa, including Chief Transformation Officer and President, where he drove large-scale digital and data-led transformation across the business before launching Markus to redefine event tech with human-centric intelligence.
Ulag Thillainayagam
Co-founder &
Chief Technology Officer
Ulag leads the engineering and tech strategy that powers the company’s AI event crew, merging robust tech architecture with practical event tech applications.
A seasoned technology leader with 20+ years’ experience in B2B data, analytics, and platform delivery, he plays a pivotal role in shaping Markus’s scalable tech stack and product vision that helps events run smarter and more seamlessly.
Shweta Biswas
Chief Product Officer
Shweta leads the product vision behind the company’s AI-powered event crew, ensuring sophisticated AI feels intuitive and invisible to users.
She brings several years of experience from Informa, where she helped build and scale digital products across the global events portfolio.
With deep expertise in event tech and product strategy, Shweta focuses on reducing friction, unlocking insight, and turning event interactions into measurable value for organizers, exhibitors, and attendees.
Alaina Roberts
VP Growth Marketing
Alaina leads global marketing strategy with a focus on driving adoption, revenue growth, and long-term customer value across the event ecosystem.
With over 25 years of marketing experience spanning B2B, technology, and live events, she brings deep expertise in brand building, demand generation, and go-to-market strategy.
Alaina is passionate about helping event organizers clearly articulate and prove the value of their events by spotlighting the connections, conversations, and collaboration that drive real business outcomes.
