THE MARKUS STORY

A dedicated team from inside the industry, now focused on the human connections and helping Organizers seize this moment

A dedicated team from inside the industry, now focused on the human connections and helping Organizers seize this moment

As part of the industry’s digital transformation, events have been bombarded with dozens of platforms and apps that don’t talk to each other, creating more friction than they remove and taking away from the experience they were meant to improve.

As part of the industry’s digital transformation, events have been bombarded with dozens of platforms and apps that don’t talk to each other, creating more friction than they remove and taking away from the experience they were meant to improve.

There are more event technologies than ever before.

There are more event technologies than ever before.

ATTENDEES

App fatigue & missed opportunities

They struggle to plan agendas, find relevant products, and make the right business connections amidst the noise.

SPONSORS & EXHIBITORS

Unclear ROI & Wasted Effort

They find it difficult to amplify their reach, activate priority leads, and ensure effective follow up, making it hard to justify event spend.

ORGANIZERS

Deliver the right
outcomes

Every event has an ROI blind spot. Leads Agent helps you turn event interaction into reportable proof of ROI.

A Note from Max

My very first trade show was in Hong Kong and I was in complete awe of the little things and the big things, things that were visible and invisible, things that were super efficient and ultra inefficient, the curation and the chaos, the complexity and the simplicity, the structure and the serendipity and the energy and exhaustion, and above all the small sighs and the big smiles. As my Gen Z daughter says, I was locked in. I was completely smitten and locked by the impact events create for the ecosystem.

When we were contemplating starting Markus AI, the mandate was clear: Protect what is precious. Fix what is broken. Unblock what is stuck. And most importantly, unlock what is possible.

My very first trade show was in Hong Kong and I was in complete awe of the little things and the big things, things that were visible and invisible, things that were super efficient and ultra inefficient, the curation and the chaos, the complexity and the simplicity, the structure and the serendipity and the energy and exhaustion, and above all the small sighs and the big smiles. As my Gen Z daughter says, I was locked in. I was completely smitten and locked by the impact events create for the ecosystem.

When we were contemplating starting Markus AI, the mandate was clear: Protect what is precious. Fix what is broken. Unblock what is stuck. And most importantly, unlock what is possible.

We founded Markus AI on three fundamental core beliefs:


1. Events are made by people, for people.

At the heart of every great event is human connection, the conversations, the serendipitous encounters, the moments of genuine exchange. The value flows both ways: from those who create the event and to those for whom the event is created. This human element is what we must protect and amplify.


2. Agents will fundamentally change the work we do and the way we work.

The future belongs to intelligent systems that act on your behalf. Agents will handle the complexity, the coordination, the curation, transforming not just what we do, but how we work. We fix what is broken and unblock what is stuck by automating the work that slows you down.


3. Conversation will be the new interface and the source of intelligence.

Conversation is where humans connect with each other and increasingly with intelligent systems. It offers real-time context and unlocks insights we haven't yet had the opportunity to discover. This shift is already happening in our daily work. We will partner with as many sources as possible to integrate conversations from every platform. We unlock what is possible by ensuring no meaningful signal is lost.


Your Event Super Agent

To bring these beliefs to life, we are building Markus as an open, continuous learning system, designed by humans, scaled by AI. Markus operates on unwavering principles, not shifting variables. It is built to collaborate with human judgment, other intelligent systems, and every partner in the ecosystem. It learns from every interaction, growing smarter within its network. It is transparent by design, open to integration with the tools and platforms you already use. Most importantly, Markus is built to amplify human connection, not replace it. It handles the complexity so you can focus on what matters: the people.

This is not a product. It is a pursuit. We want to go on this journey with people who share our conviction, both customers and team members. People who believe in the power of human connection. People genuinely curious about how agents will reshape the way we work. People courageous enough to take the first step into something new. Together, we will protect what is precious, fix what is broken, unblock what is stuck, and unlock what is possible.

We founded Markus AI on three fundamental core beliefs:


1. Events are made by people, for people.

At the heart of every great event is human connection, the conversations, the serendipitous encounters, the moments of genuine exchange. The value flows both ways: from those who create the event and to those for whom the event is created. This human element is what we must protect and amplify.


2. Agents will fundamentally change the work we do and the way we work.

The future belongs to intelligent systems that act on your behalf. Agents will handle the complexity, the coordination, the curation, transforming not just what we do, but how we work. We fix what is broken and unblock what is stuck by automating the work that slows you down.


3. Conversation will be the new interface and the source of intelligence.

Conversation is where humans connect with each other and increasingly with intelligent systems. It offers real-time context and unlocks insights we haven't yet had the opportunity to discover. This shift is already happening in our daily work. We will partner with as many sources as possible to integrate conversations from every platform. We unlock what is possible by ensuring no meaningful signal is lost.


Your Event Super Agent

To bring these beliefs to life, we are building Markus as an open, continuous learning system, designed by humans, scaled by AI. Markus operates on unwavering principles, not shifting variables. It is built to collaborate with human judgment, other intelligent systems, and every partner in the ecosystem. It learns from every interaction, growing smarter within its network. It is transparent by design, open to integration with the tools and platforms you already use. Most importantly, Markus is built to amplify human connection, not replace it. It handles the complexity so you can focus on what matters: the people.

This is not a product. It is a pursuit. We want to go on this journey with people who share our conviction, both customers and team members. People who believe in the power of human connection. People genuinely curious about how agents will reshape the way we work. People courageous enough to take the first step into something new. Together, we will protect what is precious, fix what is broken, unblock what is stuck, and unlock what is possible.

Max

Max

Max

Max Gabriel

CO FOUNDER, CEO

How do we shift the focus from event platforms and apps to connections and conversations?

Markus AI was born from a leadership team with decades of experience across events, enterprise technology, data, and AI, shaped at global organizations including Informa, Pfizer, Diageo, Nielsen, JPMorgan, Microsoft, and Pearson. Having seen first-hand the complexity and pressure event organizers face, the team set out to build a more practical, human-centered approach to event technology.

Rather than adding another platform to the stack, Markus AI works alongside existing tools, using AI to reduce friction, surface meaningful insight, and support better outcomes. The result is a smarter event experience that helps organizers drive efficiency, effectiveness, and revenue by enabling intentional connections, actionable conversations, and valuable collaboration between attendees and exhibitors.

Whether you’re the audience, a sponsor, or an organizer, you can rely on Markus to answer your questions, offer actionable insight, and act on your behalf. Markus works for you.

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Our Team

Max Gabriel

CO FOUNDER, CEO

Max leads the vision to amplify human connection through Markus, an Event Super Agent that empowers organizers, sponsors, and attendees alike all benefit from having by their side.

With deep roots in the events industry, he previously held senior leadership roles at Informa, including Chief Transformation Officer and President, where he drove large-scale digital and data-led transformation across the business before launching Markus to redefine event tech with human-centric intelligence.

Max leads the vision to amplify human connection through Markus, an Event Super Agent that empowers organizers, sponsors, and attendees alike all benefit from having by their side.

With deep roots in the events industry, he previously held senior leadership roles at Informa, including Chief Transformation Officer and President, where he drove large-scale digital and data-led transformation across the business before launching Markus to redefine event tech with human-centric intelligence.

Max leads the vision to amplify human connection through Markus, an Event Super Agent that empowers organizers, sponsors, and attendees alike all benefit from having by their side.

With deep roots in the events industry, he previously held senior leadership roles at Informa, including Chief Transformation Officer and President, where he drove large-scale digital and data-led transformation across the business before launching Markus to redefine event tech with human-centric intelligence.

Ulag Thillainayagam

CO FOUNDER, CTO

Ulag leads the engineering and tech strategy, merging robust tech architecture with practical event tech applications.

A seasoned technology leader with 20+ years' experience in B2B data, analytics, and platform delivery, he plays a pivotal role in shaping Markus's scalable tech stack and product vision that helps events run smarter and more seamlessly.

Ulag leads the engineering and tech strategy, merging robust tech architecture with practical event tech applications.

A seasoned technology leader with 20+ years' experience in B2B data, analytics, and platform delivery, he plays a pivotal role in shaping Markus's scalable tech stack and product vision that helps events run smarter and more seamlessly.

Ulag leads the engineering and tech strategy, merging robust tech architecture with practical event tech applications.

A seasoned technology leader with 20+ years' experience in B2B data, analytics, and platform delivery, he plays a pivotal role in shaping Markus's scalable tech stack and product vision that helps events run smarter and more seamlessly.

Shweta Biswas

Cheif Product Officer

Shweta leads the product vision behind Markus, the company's Event Super Agent, ensuring sophisticated AI feels intuitive and invisible to users. She brings several years of experience from Informa, where she helped build and scale digital products across the global events portfolio.

With deep expertise in event tech and product strategy, Shweta focuses on reducing friction, unlocking insight, and turning event interactions into measurable value for organizers, exhibitors, and attendees.

Shweta leads the product vision behind Markus, the company's Event Super Agent, ensuring sophisticated AI feels intuitive and invisible to users. She brings several years of experience from Informa, where she helped build and scale digital products across the global events portfolio.

With deep expertise in event tech and product strategy, Shweta focuses on reducing friction, unlocking insight, and turning event interactions into measurable value for organizers, exhibitors, and attendees.

Paul De Barros

Director Marketing

Paul leads marketing. He's focused on the intersection of AI and live events, where a show floor stops just running and starts learning and responding to meet attendee aspirations.

With 13 years of event experience, Paul believes the data and behavioral signals that events generate are finally actionable. And also that events have a very bright chapter ahead.

Paul leads marketing. He's focused on the intersection of AI and live events, where a show floor stops just running and starts learning and responding to meet attendee aspirations.

With 13 years of event experience, Paul believes the data and behavioral signals that events generate are finally actionable. And also that events have a very bright chapter ahead.

Kayla Howe

Customer Success

Kayla oversees the success of each customer and has built not only smooth systems but strong relationships. She brings complex projects to life, from concept through execution.

With a background in event operations, client communication, and strategic coordination, she's passionate about the intersection of events, technology, and human connection. And is also excited to meet our customers at the next event

Kayla oversees the success of each customer and has built not only smooth systems but strong relationships. She brings complex projects to life, from concept through execution.

With a background in event operations, client communication, and strategic coordination, she's passionate about the intersection of events, technology, and human connection. And is also excited to meet our customers at the next event

Frequently asked questions

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We’re delighted you are considering new tech for your event. We know it needs to fit your process and feel seamless for your attendees. We love events too. So we get it, and we want to help.

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