By Event Type · Expo & Tradeshow

Results on your floor can't be left to chance

Markus makes sure the intent carries over to the business results.

We can help bring back past visitors and get right fit attendees. That fills the event. As exhibitor budgets get harder to justify, your team is trying to show something sharper than a badge scan count. You now can create more value and be sure to prove it.

How it works for
Expos and Tradeshows

1

Before the event

Goal discovery

Markus has a one-on-one conversation with every exhibitor and attendee before the event, by voice or chat, in their own words. It asks, probes, and turns that conversation into real goals for the floor, not a form they rushed through.

2

Setup

Universal lead capture

Exhibitors scan any QR code, badge, or business card, or just talk. Markus captures the conversation either way, no extra hardware, no booth staff trained on a new device.

Every Goal Starts With a Conversation

Markus turns a 3-minute interview into a clear game plan for Food Expo.

Markus turns a 3-minute interview into a clear game plan for Food Expo.

Markus turns a 3-minute interview into a clear game plan for Food Expo.

Live Interview · Food Expo 2026

Live Interview · Food Expo 2026

AS

AS

ADAM STADNIK

“I’m here to evaluate AI infrastructure vendors and connect with two or three integration partners before Friday.”

“I’m here to evaluate AI infrastructure vendors and connect with two or three integration partners before Friday.”

“I’m here to evaluate AI infrastructure vendors and connect with two or three integration partners before Friday.”

Markus identifies

Markus identifies

PRIMARY GOAL

Evaluate AI infrastructure vendors for a Q3 rollout

Evaluate AI infrastructure vendors for a Q3 rollout

SECONDARY GOAL

Connect with 2–3 potential integration partners

Connect with 2–3 potential integration partners

3

operations

Instant lead scoring

Every lead gets classified hot, warm, or cold on the spot, based on interaction depth and goal alignment, so exhibitors know who to follow up with before they even leave the booth.

4

During the event

Conversation intelligence

No more relying on scribbled notes and vague memories. Markus captures every booth conversation in full, with intent signals and context, so exhibitors follow up with the right information at the right time. Leads stop going cold. No context getting lost.

Scan. Enrich. Follow Up.

Every badge scan becomes a scored, synced lead in seconds.

Every badge scan becomes a scored, synced lead in seconds.

Every badge scan becomes a scored, synced lead in seconds.

REACH THE RIGHT AUDIENCE

REACH THE RIGHT AUDIENCE

REACH THE RIGHT AUDIENCE

Suggested Leads

5 scanned today

JS

John Smith

Marketing Director · Acme Corp

Scanned 2 min ago

HOT

AB

Amelia Broo…

Senior PM · Notion

Scanned 8 min ago

WARM

RC

Rafael Costa

Founder · Brico Pay

Scanned 15 min ago

COLD

Enriched & Scored

Badge Scanned

Follow-up Sent

HANDSHAKES TURN INTO PIPELINE

ACTIVATE LEADS

85%

125

Reached

85

Activated

65

Converted

HIGH

85 ICP-matched leads

Connect now →

MED

32 warm prospects

Nurture →

150

Attendees reached

2.4×

Higher conversion

Every lead synced to your CRM, nothing sits cold

View Dashboard

5

After the event

Follow Up gets Wrapped

Every exhibitor gets a personalized recap built around their own goals: qualified buyers met, conversations that mattered, and what it's worth. Ensure the exhibitors are happy when they get back home.

Exhibitor Value

Delight your exhibitors. Grow your event.

Capture every lead, instantly.

Scan any QR code, badge, or business card — or just talk. Markus scores every lead hot, warm, or cold the moment it's captured.

Turn booth conversations into intelligence.

Every conversation is transcribed and tied to the exhibitor's profile, so no lead, pain point, or follow-up commitment gets lost to a busy show floor.

Prioritized follow-ups ready before they leave the floor

Prioritized follow-ups ready before they leave the floor

Prioritized follow-ups ready before they leave the floor

Prove the ROI, automatically.

Every exhibitor walks away with their own recap. Buyers met. Goals tracked. Value calculated. Not an excel of leads, a reason to renew.

You ran the show. Now show its worth.

Talk to us. We'll show you where meetings, sponsors, and revenue are being left on the floor, and which fix comes first.

Frequently asked questions

It's clear the power of Markus AI in connecting event and media engagement into one unified view. By combining enriched lead intelligence with campaign performance data, we were able to deliver greater value to sponsors, help them prioritize high-intent prospects faster, and create new monetization opportunities across our event portfolio.

Narisa Wild,

Chief Digital Officer, Clarion Events